Cyriac Roeding Interviewed at Web 2.0 Summit 2010

Cyriac Roeding is the Co-Founder and CEO of shopkick Inc., focused on bridging the mobile and the physical retail worlds. shopkick's first mobile application CauseWorld turned into the fastest-growing and one of the largest mobile retail applications on the iPhone App Store and on Google Android within weeks after launch. shopkick was funded in 2009 by Kleiner Perkins Caufield & Byers (KPCB), as part of its "iFund," in cooperation with Apple, and by Reid Hoffman, Founder of LinkedIn and investor in Facebook. Previously, Roeding spent a year at Kleiner Perkins Caufield & Byers as an Entrepreneur-in-Residence to identify next-generation cross-platform mobile and online venture concepts. Prior, Cyriac was Founder and EVP of CBS Mobile. He launched CBS Corporation's (NYSE: CBS) mobile businesses across CBS Entertainment, CBS Sports, CBS News and the CW Network. In partnerships with technology start-ups, he created US industry firsts such as location-based mobile advertising, mobile video breaking news and sports alerts, and avatar-based mobile games tied to major TV shows. He grew CBS Sports Mobile into one of the Top Ten highest traffic ad-supported mobile websites in the US; created the first virtual reality video gaming experience across TV, online and mobile with "CSI: NY"; and launched the first Alternate Reality Game with full primetime TV drama episode (Numb3rs) and outdoor billboard integration. Prior to CBS, Cyriac was the Co-Founder of 12snap, a European mobile ...